Imitation Jewellery in India Assessing the Growth Potential and Market Dynamics
Why Are Gold Prices Increasing?Gold prices in India have seen a steady rise over the past few years. This increase is driven by several global and Indian factors:Substitution effect: Consumers priced out of real gold increasingly buy high-gold-finish imitation jewelry for bridal trousseaux, festival gifting, and everyday wear.Fashion-driven repeat buys: Imitation jewelry is affordable and trend-sensitive and encourages repeat purchases...